AWARD CATEGORIES
The awards give us the chance to celebrate North Wales’ best tourism and hospitality businesses and the valuable contribution they make to the growing visitor economy.
We plan to hold a celebratory event and awards ceremony in November 2025 where the winners will be announced.
If you have any queries relating to the Go North Wales Tourism awards, please email digital@gonorthwales.org.uk
Criteria Scoring will be based on 7 elements:
1 – Use of innovation – can be defined as the process of introducing new or significantly improved goods or services and/or implementing new or significantly improved processes plus impact the innovation has had on the business
2 – Engaging with the Local Community – looking at the social benefits you provide to your local community and the benefits of this to your own business
3 – Sustainability – both environmental and business
4 – Achievements – awards, accolades, including grading
5 – Skills – Investment in staff training and development
6 – Social inclusivity – taking into consideration visitors’ special and specific needs, remembering that this is more than ‘special needs’ or disabled facilities it is the act of making all groups of people within a society feel valued and important.
7 – Overall Quality – to include reference to UGC sites reviews.
Need inspiration on how to complete your entry?
AWARD CATEGORIES
New Tourism Business of the Year
This category recognises new tourism businesses/individuals that have commenced trading or introduced a new product, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development whilst enhancing the visitor experience.
Sponsored by: Lanyon Bowdler Solicitors
Pet Friendly Business of the Year
This category recognises and rewards pet friendly destination and businesses who can demonstrate what they have done to enhance the visitor experience.
Sponsored by: British Ironwork Centre
Bro a Byd Tourism Award
(Ethical, Responsible and Sustainable)
This category recognises tourism businesses committed to being sustainable, responsible, and ethical in how they operate and interact with customers, the wider community and the environment.
Sponsored by: Development Bank of Wales
Restaurant of the Year
This category is open to food and drink businesses who can demonstrate what they have done to enhance the visitor experience. Businesses applying for Restaurant of the Year category must have a minimum 4 or 5 star hygiene rating Food Hygiene Rating Scheme | Food Standards Agency.
Sponsored by: Pario Holiday Parks
Bistro, Cafe and Coffee Shop of the Year
This category is open to food and drink businesses who can demonstrate what they have done to enhance the visitor experience. Businesses applying for the Bistro, Cafe and Coffee Shop of the Year category must have a minimum 4 or 5 star hygiene rating Food Hygiene Rating Scheme | Food Standards Agency.
Sponsored by BusinessinWales
Activity or Experience of the Year
This category recognises excellence in activity businesses who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: Snowdonia Hospitality & Leisure
Visitor Attraction of the Year
This category recognises excellence in attractions businesses who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: SF Parks
Hotel of the Year
This category recognises excellence in hotel providers who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: Condor Hotels
Self Catering of the Year
This category recognises excellence in self-catering accommodation businesses who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: Carbon Zero
B&B, Inn and Guest House of the Year
This category recognises excellence in B&B/Inn and Guest House businesses who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: Castell Howell
Glamping, Camping and Caravan Park of the Year
This category recognises excellence in glamping, camping or caravan accommodation who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: PODS Cymru
Holiday Park of the Year
This category recognises excellence in holiday parks accommodation who can demonstrate what they have done to provide a truly memorable visitor experience.
Sponsored by: Voel Coaches
Event of the Year
This category is open to successful festivals and events that have helped to enhance the profile and appeal of the destination in which they are held and created economic impact for the destination.
Sponsored by: Copa Training
Marketing and Media Recognition of the Year
This category is open to businesses who have shown innovation in tourism marketing through the development of marketing campaigns, digital solutions and social media strategies that make a real difference to their business as well as a true understanding of their market and customer needs.
Sponsored by: Heart
Tourism Service / Product Supplier of the Year
This category recognises all tourism service / supplier businesses that supports the tourism and hospitality industry across North Wales and assist in the delivery of tourism products to consumers.
Sponsored by: Hafan y Môr
Young Person in Tourism and Hospitality Award
Entries for this category may be self-nominated or nominated. The category is open to any entrepreneurial, professional and business talents in the tourism and hospitality sector. They can be a business owner; employed in tourism/hospitality; studying a tourism/hospitality course; volunteering in a tourism environment or someone who’s made an exceptional contribution to tourism in North Wales. They will demonstrate commitment, passion and enthusiasm for their work; exceeding expectations and inspiring others.
Sponsored by: Coleg Llandrillo
Cruise North Wales of the Year Award
This category recognises the outstanding contribution businesses have made to the cruise market, this could include meet and greet, information provision, guiding, services to passengers when visiting the region.
Sponsored by: Cruise Wales
Service to Tourism Award
This category recognises an individual, group or organisation which has made a significant contribution to the tourism industry in the area. It could be someone who has represented the region in a voluntary role, a visionary who has effected major change, a sector that supports the industry in some way or perhaps someone who has made a significant difference to large numbers of people working in the industry. The winner for this category will be chosen by the judges and nominations will not be accepted.
Sponsored by: Tir Prince
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