The awards give us the chance to celebrate North Wales’ best tourism and hospitality businesses and the valuable contribution they make to the growing visitor economy. 

We plan to hold a celebratory event and awards ceremony in November 2024 where the winners will be announced. 

If you have any queries relating to the Go North Wales Tourism awards, please email digital@gonorthwales.org.uk

Criteria Scoring will be based on 7 elements:

1 – Use of innovation – can be defined as the process of introducing new or significantly improved goods or services and/or implementing new or significantly improved processes plus impact the innovation has had on the business

2 – Engaging with the Local Community – looking at the social benefits you provide to your local community and the benefits of this to your own business

3 – Sustainability – both environmental and business

4 – Achievements – awards, accolades, including grading

5 – Skills – Investment in staff training and development

6 – Social inclusivity – taking into consideration visitors’ special and specific needs, remembering that this is more than ‘special needs’ or disabled facilities it is the act of making all groups of people within a society feel valued and important.

7 – Overall Quality – to include reference to UGC sites reviews.


Hotel of the Year 

Sponsored by Castell Howell Foods

This category recognises excellence in hotel providers who can demonstrate what they have done to provide a truly memorable visitor experience.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go B&B, Inn and Guest House of the Year 

Sponsored by Aber Falls Distillery

This category recognises excellence in B&B/Inn and Guest House businesses who can demonstrate what they have done to provide a truly memorable visitor experience.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Self Catering of the Year

Sponsored by Pario Leisure Group

This category recognises excellence in self-catering accommodation businesses who can demonstrate what they have done to provide a truly memorable visitor experience

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Glamping, Camping, Caravanning and Holiday Park of the Year 

Sponsored by Carbon Zero Renewables Limited

This category recognises excellence in glamping, caravan or holiday parks that offer cabin and tenting accommodation who can demonstrate what they have done to provide a truly memorable visitor experience.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Attraction of the Year 

Sponsored by SF Parks

This category recognises excellence in attractions businesses who can demonstrate what they have done to provide a truly memorable visitor experience.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Activity or Experience of the Year

Sponsored by Snowdonia Hospitality & Leisure Ltd

This category recognises excellence in activity businesses who can demonstrate what they have done to provide a truly memorable visitor experience. 

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Best Event of the Year Award

Sponsored by Penderyn Distillery Llandudno

This category is open to successful festivals and events that have helped to enhance the profile and appeal of the destination in which they are held and created economic impact for the destination.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Eating Out Experience Award

Sponsored by Office Equipment Systems Ltd

This category is open to food and drink businesses who can demonstrate what they have done to enhance the visitor experience.

Businesses applying for Go Eating Out category must have a minimum 4 or 5 star hygiene rating Food Hygiene Rating Scheme | Food Standards Agency.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Tourism Supplier of the Year Award

Sponsored by Booking.com

This category recognises all supplier businesses that supports the tourism and hospitality industry across North Wales and assist in the delivery of tourism products to consumers.


Go Ethical, Responsible and Sustainable Tourism Award

Sponsored by Development Bank of Wales

This category recognises tourism businesses committed to being sustainable, responsible, and ethical in how they operate and interact with customers, the wider community and the environment.

Winner from this category will go forward under the Bro a Byd Category to the National Visit Wales Awards in Spring 2025.


Go Pet Friendly Award

Sponsored by holidaycottages.co.uk

This category recognises and rewards pet friendly destination and businesses who can demonstrate what they have done to enhance the visitor experience.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Rising Star Award

Sponsored by Coleg Llandrillo Menai

Entries for this category may be self-nominated or nominated.

The category is open to any entrepreneurial, professional and business talents in the tourism and hospitality sector.  They can be a business owner; employed in tourism/hospitality; studying a tourism/hospitality course; volunteering in a tourism environment or someone who’s made an exceptional contribution to tourism in North Wales. They will demonstrate commitment, passion and enthusiasm for their work; exceeding expectations and inspiring others.

Winner from this category will go forward under the Rising Star category to the National Visit Wales Awards in Spring 2025.


New Tourism Business of the Year Award

Sponsored by Guestline

This category recognises new tourism businesses/individuals that have commenced trading or introduced a new product, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development whilst enhancing the visitor experience.


Go Marketing & Media Recognition Award

Sponsored by Heart North and Mid Wales

This category is open to businesses who have shown innovation in tourism marketing through the development of marketing campaigns, digital solutions and social media strategies that make a real difference to their business as well as a true understanding of their market and customer needs.


Go Cruise North Wales Award – The Best Immersive and Sustainable Tour

Sponsored by Cruise Wales

This category recognises the contribution businesses have made to the cruise market, this could include meet and greet, information provision, guiding, services to passengers when visiting the region etc


Go Accessible and Inclusive Tourism Award

Sponsored by Hafan y Mor Holiday Park

This award category recognises the outstanding contributions made by businesses in providing an accessible & inclusive customer experience and who demonstrates exceptional consideration for the diverse and specific needs of their customers, ensuring that everyone, regardless of their background or abilities can enjoy the region.

Winner from this category will go forward to the National Visit Wales Awards in Spring 2025.


Go Resilience and Innovation Award

Sponsored by Plas Dinas Country House Hotel

This category recognises innovative developments by new or existing tourism businesses designed to increase productivity and profitability, setting themselves apart from competitors.


Go North Wales Service to Tourism Award

Sponsored by Tir Prince Leisure Group / Llandudno Pier

This category recognises an individual, group or organisation which has made a significant contribution to the tourism industry in the area. It could be someone who has represented the region in a voluntary role, a visionary who has effected major change, a sector that supports the industry in some way or perhaps someone who has made a significant difference to large numbers of people working in the industry.   The winner for this category will be chosen by the judges and nominations will not be accepted.